How To Choose Domains For Branding?
The domain names as we know is a very handy way to specify which website we want to visit, but that was not the same way before the domain name system existed. Before this, servers should specify a numeric address known as IP address which in their original form were 4 numbers separated by dots ranging from 0 to 255 like: [ 41.169.24.5 ] and that identified one server on the Internet. IP addresses were unique and the only way to communicate with a computer was giving that IP Address which was like a phone number.
The system worked well, but there was a problem: servers changed the IP Addresses from time to time, so in order to keep communications flowing correctly, lists of the IP addresses should be interchanged frequently between all the servers that wanted to communicate. Imagine if you have to do that today, the Internet will be clogged by the sheer number of requests to satisfy those exchanges.
Then the domain name system was invented. This was a central database were all those underlying IP addresses were stored and consulted right before establishing a communication with another machine, instead of communicating the server directly with the other. As the DNS kept all underlying IP addresses current, each server only has to query the DNS to translate the domain into the underlying IP address to know exactly where to go.
Domains On The Early Days Of The Internet
Domains were free at first and when the era of Internet commerce was beginning to emerge, people were taking them fast, but when people noticed that those domains got traffic immediately, the domains got snapped really fast. Savvy entrepreneurs know that advertising if expensive and if some asset could get visibility without expending money, then that asset is very valuable and they were free!. Soon domains were costing $60 a year, extraordinary expensive for the price that you can get one today, but very cheap if you consider that good generic domains are extremely valuable as: loans.com sold by 3 million dollars en such.
Generic domains got a special kind of traffic known as: "type in traffic", which happen when a user opens their browser, Mozilla Firefox for example and go directly to a location on the Internet without going first to Google or any other place. With this kind of traffic you don't have to spend on publicity and it is much easier to be profitable. Although the opportunity of type in traffic is now almost gone, you could generate your own type in traffic building a brand publishing content in the correct way.
Choosing Your Domain With Branding On Mind
Brands tend to have short names. Domain names have been snapped so fast that it is already very difficult to have a short name, so try to make it memorable and avoid generic names that aren't easy to remember. The best brand names are the ones that communicate something about the product or service. Some time ago, I registered the domain: www.KidneyStonesAway to promote the product: Kidney Stones Removal Report By Joe Barton and as you can see, the domain is excellent for branding purposes, not SEO oriented as you won't find exact match keywords for the phrases that I was trying to promote.
Publishing With Branding On Mind
If you want to publish content on the web, you have a lot of web 2.0 properties to choose which are free and you could publish your content in your own domain. If you publish content on web 2.0 properties and the content is good enough, through time, you will be developing links to those articles and those will get traffic from people going from link to link in the Internet. The amount of traffic available through this is enormous and you should not underestimate it, but if your content gets moved or simply the site disappears, you will lose all the traffic coming from those links even if you managed to save your content with a backup.
I don't say that publishing on web 2.0 platforms is wrong, but you should publish most of your content in your own domain, that way you could control your destiny and focus more on the long term.
Brand development is build with consistent work and keeping all your efforts to satisfy people with the main promise of your website.
How To Make Money With Facebook Ads
Facebook is one of the leading social networking sites because it has become the preferred place for users to gather and share things on the Internet. Unlike search engines, users just don't go to Facebook to do a search and leave, but they stay a long time viewing pages and sharing things, which makes it a very good place to advertise products and services.
Different Perspective From Search Engines
Advertising works very differently in Facebook than in Google.
In Google, a user makes a search to find relevant information about something he or she is interested in and then visit the pages presented as a result of this. Naturally, the visitor value for people doing this is normally higher than people visiting pages to find about people or share things like Facebook. This visitor value is more valuable when the visitor has the intension to buy things that could fix a problem they are experiencing or is searching for a product that he researched in the past on the Internet or by other means. On the Google network, the advertising is keyword based. Each keyword has different intend and because of this, different visitor value. Even slightly different keywords could have very different visitor values.
In Facebook, advertising is demographics driven. This means that you should find first the demographics you are trying to reach and only advertise to this demographics to have good results. If you are not a skilled advertiser, you could waste a lot of money with Facebook, but being smart could make your advertising much more profitable.
The Puchase Funnel In Google
When People write search strings in Google they could be in several state in the purchase funnel. Suppose you are promoting a guitar product called: learn and master guitar by Steve Krenz. In the beginning of the funnel, the visitor will write: "Learn Guitar" or something similar. Later, when he has discovered that his search was not relevant enough, he writes at Google: "Learn To Play The Guitar Course" and then he is in the middle of the purchase funnel because now he is searching something more precise and exact. After this user has investigated some websites, he discovered the product and later he writes at Google: "learn and master guitar by steve krenz" and then he is only searching where to buy the product. At this point, he or she is at the end of the purchase funnel.
In Google, you could advertise to people that are just at the beginning of the purchase funnel, at the middle or at the end, just before they are going to make a purchase. When you find people in the beginning of the purchase funnel, you need to provide a lot of information in the form of emails, blog posts and trust building things that could shorten the path for your visitor to make a purchase, while if you advertise your product or an affiliate product at the end of the purchase funnel, you don't need too much to make the sale, the visitor is already convinced that he or she needs the product anyway, he or she just need the link that will bring them to the product because they are already with their credit card in hand.
In Facebook, you won't find people at the end of the purchase funnel or if you find them, that will be casual, but you will not be able to filter them in any way, so your Marketing should be more elaborate, just like the way you do when you are advertising in Google at the beginning of the sales funnel. In this type of advertisement you will need to build trust in the form of blog posts, emails, videos and many other marketing tools available in your arsenal.
Conclusion
The Google search network and Facebook are two different worlds. If you want to advertise successfully in Facebook, first you will have to find the correct demographic you want to reach and then you will have to discover all the things that are appealing to that demographic to present the best offer possible. In most cases, the best possible return on investment would be achieved by a squeeze page with an autoresponder sequence.
Try to advertise in Facebook. If you do it intelligently, go will earn a lot of money!
Blogging Secrets For Beginners
You are new in Internet and want to start Blogging with Blogger? But don't know where to start? No problem! Keep reading. Possibly this article will help to make your decision faster, smoother and give you the tips that can help you to run your blog like a Pro. Possibly you've heard or read from different websites like Blogger or other type of blogs that has intense marketing capability. Due to this, it is one of the most popular marketing tool for business, non-profit organizations, corporate as well as individuals. Did you ever think, how the generate traffic for their blog, monetize the platform and increase their search engine visibility? If not, then it is very much necessary for you to become a successful Blogger.
Powerful Headlines: if take a close look on pro blogger's post, then surprisingly discover that, they use powerful, competitive and keyword based headlines for grabbing attentions. To be very frank - the title of your blog article is the sales letter of your entire post. If it is not attractive and make curious to the reader, then surely you'll lose your reader. If your Blogger title is attractive, then your visitor will stay in your blog and interested to read the whole story. It is proven that, if you use:
- Who
- What
- When
- Where
- Why
- How
in your post title along with the keyword, then surely your will grab the visitor's attention. For example, you are promoting the Reverse Phone Detective Service and you want to share some information with your potential customers, then the post title should look like this - "How to get 20% discount while using Reverse Phone Detective". In this title, the first part contains the "Wh" word and the second part contains the keyword "Reverse Phone Detective". If you use suck kind of title, then your post will more visible in all major search engines. This is much more real in Blogger since has huge power on the search engines.
Submit Similar Articles In Different Article Directories: backlinks are one of the main part of any SEO practice, no matter how small or big your website or blog is, the backlink is essential for better search engine rankings. The best way to spread your blog link is submit similar content in different articles directories like Ezine Articles, Article Base and Go Articles of your Blogger post. Before posting content on article directories, make sure that you never ever publish the same content in both places. The best idea is - post the main content on your blog and make a promotional article based on your post and submit it into article directories. In "Author Resource" box post your Blog's link and wait for your traffic. There is another kind of directory service available over Internet, where people can post their URL along with the small detail about the blog/website. This is another great way to pull traffic from those sites to your Blogger site and is crucial to have success with your Blogger site.
Be Social: social media is a new promotional platform comes in Internet jungle. Now a days every one interested to promote their websites/products or services through social networking sites like - Facebook, Twitter and MySpace and other Blogger sites. The main reason of it's popularity is - Real traffic. Because those social networking sites has very large user base across world wide along with demographical segregation. Promotion through social media will give you a large amount of targeted visitors for your Blogger website.
Use Plug-Ins/ Add-ons: there are several plug-ins or add-ons available in Blogger platform. However, Blogger platform supports complete range of other Google services. You can use them for better performance. Additionally, you can use AdSense to generate some more revenue from your blog, Not only that, the most beneficial part of ad sense is - it pulls traffic to your Blogger place. Because AdSense provide contextual advertisement based on your Blog's content and demographic specifications. Blogger make it very easy to insert adsense ads in your pages, enabling them to make money immediately.
Comment On Other Blogs: everyone looking for care and attentiveness. This is why; reading other's blog (of course similar to your working area), and replying with suggestion/improvement ideas can convert those authors become a reader of your blog. Once you make a related blog list according to your choice (and make sure that, they currently have good search engine rankings), and post your comments there. Remember, the comments must be relevant and meaningful or people will think that your Blogger content is spam. You could also comment and moderate your own Blogger blog, making it more relevant to your audience.
Use SEO Friendly Image and Video: finally, make sure that, you are using the relevant image names in your blog post, if you are going to add any image in your post. Instead of "img10.jpg" "Project_flow.jpg" can give you better search engine visibility. Additionally, adding video can make your post more interactive and pull visitors towards your post.
No matter what you feel about blogging, Blogger makes it easier to spread the word about your site.
Is Hostmonster The Real Deal Or Just Another Host?
We will discuss if Host Monster is a good choice or you should seek somewhere else.
Having an Internet business is the dream of thousands of people tired of their jobs or simply want to have an additional income and in order to be able to do so, you should have Internet presence in the form of web pages published somewhere. There are many options to host your site, some paid like Hostmonster and some free, but you must be sure you are using what you really need based upon your income, your expectations and the ability to deal with technical problems.
The Technological Problems
Most people don't release that technological problems are very complicated to solve. In fact, most people don't even understand with what they are dealing or the ramifications of the problems until someone in the know tells them. It goes without saying that most of these people will not even have a clue about solving any of those issues and that is the reason you need specialized support to deal with all these problems and Hostmonster offers a very good support team that could solve your issues via email, phone and chat.
The Free Options Vs Hostmonster
Free Hosting options won't give you much control over your space. You will not be able to install shopping cart software or execute specialized software in them, but they are very easy to use and you won't have many problems with your hosting space. You could host your Web Pages in many different places like: Blogger, Wordpress, Weebly, Facebook, Hi5, Hubpages, Squidoo and many others, but remember that you don't control that website and your pages could be erased at any time without notice, just to enforce their rules about content publishing.
When you go with Hostmonster, you won't have this type of problems as the space is yours as long as you pay the bill.
Hostmonster Support
Although you be supposed to be watchful about the value you are receiving, don't be greedy and try to save some and get bad support. You are creating a business that could make you a lot of money, so don't risk your earning exposing yourself to a lot of headaches with a substandard hosting company. Hostmonster has quality support to help you on all the issues you may face and don't underestimate them, because your tribulations could be innumerable when dealing with complicated technological problems.
The Domain Control
Your domain is the most important asset of all your Internet business. Your domain could become a recognized brand and you could be receiving a lot of traffic also through links placed at other sites to your domain as people commonly link to content that they like. Those links also help you move up in the search result of Google and other search engines, so you get many benefits from there. When registering a new domain make sure you are the owner and the email you use is one that you control and won't lose.
Hostmonter gives a domain for free in their shared hosting plan, making it very affordable for everybody.
Resources
Hostmonster gives you unlimited resources of disk space, bandwidth and you could use them as a VPS because you could host unlimited number of domains under the same account. This latest benefit of Hostmonster makes it very affordable if you are going to create more than 1 website.
Tools Brought by Hostmonster Are The Most Useful For Entrepreneurs?
Hostmonster gives unrestricted web hosting place, unrestricted bandwidth and you could also host limitless quantity of domains on their servers making it very inexpensive if you desire to create more than a single Internet site and even the first domain is at no cost, but is this host a good choice compared to others?.
Hostmonster In The Hosting Space
The hosting space currently is in fact exceptionally competitive, so all companies tend to offer similar things, but there are always differences in the way any company handles customer support and some other stuff.
Hostmonster offer unrestricted space, bandwidth and full support so you don't have to be professional on hosting services to publish your website and you could focus in your organization without fears, which is the most important thing you could ever do to your small business.
If you are considering going with another hosting choice, take into account that Hostmonster has lot of certified human resources and unrestricted resources brought to their customers to avoid problems for their clients. This is the focal reason you may select Hostmonster.
It has no sense to conserve $50 a year in hosting when you could waste plenty of revenues because your website visitors found a blank webpage instead of your sales letter.
Being On The Web To Create Value
You are on the net to create value for people that come to your web site and never to manage things like technical problems or similar like that, so a firm like Hostmonster is one of the best choices around to stop thinking about tech things and focus on growing your business.
Experience of Hostmonster
Hostmonster is a very reputable firm and none of the usual problems will take place in your website if you decide to host your business with them, because they have numerous happy clientele and an array of instruments that are going to help out you with your small business, even if you are not technical oriented.
If you in actuality want to host your firm without tribulations, you need to pick your partner prudently for the reason that procedural problems might cost you a large amount of time to disentangle and time is money, so Hostmonster is the only real choice for you.
What Kind of Sites You Shouldn’t Host With Hostmonster?
Hostmonster is very good if you are setting up to host an undersized or average Internet site, but not so well-mannered if your web site is substantial, because that style of website will devour a lot of resources and almost certainly you will be gently asked to upgrade to a dedicated server to continue running your site. In this case, you should select a VPS as a minimum and a dedicated server if you want to serve your pages very fast.
Conclusion
1000's of stuff could occur to a site. A hacker could hit it, documents may get erased, scripts could stop working and a great deal of other things, so you must go for a partner that is bright to deal with those difficulties efficiently and without your attention, after all, you usually are not on the Internet to resolve technological problems, unless certainly you are a computer guy.
Hostmonster Coupon And The World of Hosting
Web hosting is now considered as a very important deal in the world of hosting servers and colocation and best if you could get a good discount such as using a valid Hostmonster coupon. The booming IT world is now sectoring with the all new web hosting formulas and the different valuable aspects of itb because all website owners and every web business need space to put their files and the company to select for the task should be one that has good reputation and offer excellent service, because if your website is not available when your visitors come to see your offers, you will not make sales.
How To Choose A Good Web Hosting Company?
Purchasing the good web hosting can be pretty confusing because of its rates and the features that they are giving. Some times the rates are seductive but the features differ in their qualitative aspect with Hostmonster coupon. The most important thing to consider before choosing your webhost is see how many clients they have because that is much more important of what other people are saying and this is because the webhosting industry is a mature and you should not believe blindily what some person says, but what "the average" person say about the service (whatever "average person" may mean to you, but you understand this perfectly).
If you take of any Hostmonster Coupon you will be getting a service from a hosting company that has more than 13 years of experience and with more than 800,000 domain names hosted on their servers. With that amount of domains served, it is very difficult that they don't deliver good support or do a great service, so ignore if someone says that Hostmonster is not good or that they have been scammed after taking advantage of some Hostmonster coupon.
Speed
After you take advantage of any Hostmonster coupon from some legitimate source or partner (as the link above this post) you will notice that your website will load fast and also you will have a lot of resources at your disposal from your control panel, like software to build complete and robust websites (Joomla, Wordpress, Mambo, Drupal), easy installation of applications, easy setup for unlimited emails, etc.
From some time ago, I have been using their services to host to domain: VissionWithoutGlasses.biz to make a vision without glasses review and worked fine. Today, this site has been moved to another host just to group some sites in a way that make sense.
The points that make this service remain unparallel in the world of hosting are the valuable features and support that it offers along its service. It is actually giving unlimited web hosting, with unlimited bandwidth and unlimited domains were you won't pay anything more to host more than 1 Internet business and unlimited email accounts for a very competitive rate. The normal price for the service is $6.95 but when you are buying it as a package deal, then it is necessarily plunked down to $5.95! This is really a seductive offer in case of the different sites in respect to Hostmonster coupon.
Customer Service And Support
The customer service along with the discount offered by using a Hostmonster coupon is highly recommended. The nature of customer service is friendly and they offer no contracts for you unlike any other hosting company. The cancellation is also very easy here as it requires no long contract and it does not require any monetary transaction for it. It also gives you the facility of 50 powerful website scripts very easily from your control panel which is one click away.
Conclusion
When you are ready to fix an order for this, you will be getting 24 month Hostmonster hosting package for $5.95 per month. On the other hand, you are paying $142.80 at a time then and after 8 moths you want a cancellation for it then you can get back your $95.20 of your investment, with no hassles. This guarantee is for sure for the Hostmonster coupon.
Subscribe to:
Posts (Atom)