How To Make Money With Facebook Ads

Facebook is one of the leading social networking sites because it has become the preferred place for users to gather and share things on the Internet. Unlike search engines, users just don't go to Facebook to do a search and leave, but they stay a long time viewing pages and sharing things, which makes it a very good place to advertise products and services.

Different Perspective From Search Engines

Advertising works very differently in Facebook than in Google.

In Google, a user makes a search to find relevant information about something he or she is interested in and then visit the pages presented as a result of this. Naturally, the visitor value for people doing this is normally higher than people visiting pages to find about people or share things like Facebook. This visitor value is more valuable when the visitor has the intension to buy things that could fix a problem they are experiencing or is searching for a product that he researched in the past on the Internet or by other means. On the Google network, the advertising is keyword based. Each keyword has different intend and because of this, different visitor value. Even slightly different keywords could have very different visitor values.

In Facebook, advertising is demographics driven. This means that you should find first the demographics you are trying to reach and only advertise to this demographics to have good results. If you are not a skilled advertiser, you could waste a lot of money with Facebook, but being smart could make your advertising much more profitable.

The Puchase Funnel In Google

When People write search strings in Google they could be in several state in the purchase funnel. Suppose you are promoting a guitar product called: learn and master guitar by Steve Krenz. In the beginning of the funnel, the visitor will write: "Learn Guitar" or something similar. Later, when he has discovered that his search was not relevant enough, he writes at Google: "Learn To Play The Guitar Course" and then he is in the middle of the purchase funnel because now he is searching something more precise and exact. After this user has investigated some websites, he discovered the product and later he writes at Google: "learn and master guitar by steve krenz" and then he is only searching where to buy the product. At this point, he or she is at the end of the purchase funnel.

In Google, you could advertise to people that are just at the beginning of the purchase funnel, at the middle or at the end, just before they are going to make a purchase. When you find people in the beginning of the purchase funnel, you need to provide a lot of information in the form of emails, blog posts and trust building things that could shorten the path for your visitor to make a purchase, while if you advertise your product or an affiliate product at the end of the purchase funnel, you don't need too much to make the sale, the visitor is already convinced that he or she needs the product anyway, he or she just need the link that will bring them to the product because they are already with their credit card in hand.

In Facebook, you won't find people at the end of the purchase funnel or if you find them, that will be casual, but you will not be able to filter them in any way, so your Marketing should be more elaborate, just like the way you do when you are advertising in Google at the beginning of the sales funnel. In this type of advertisement you will need to build trust in the form of blog posts, emails, videos and many other marketing tools available in your arsenal.

Conclusion

The Google search network and Facebook are two different worlds. If you want to advertise successfully in Facebook, first you will have to find the correct demographic you want to reach and then you will have to discover all the things that are appealing to that demographic to present the best offer possible. In most cases, the best possible return on investment would be achieved by a squeeze page with an autoresponder sequence.

Try to advertise in Facebook. If you do it intelligently, go will earn a lot of money!

Blogging Secrets For Beginners

You are new in Internet and want to start Blogging with Blogger? But don't know where to start? No problem! Keep reading. Possibly this article will help to make your decision faster, smoother and give you the tips that can help you to run your blog like a Pro. Possibly you've heard or read from different websites like Blogger or other type of blogs that has intense marketing capability. Due to this, it is one of the most popular marketing tool for business, non-profit organizations, corporate as well as individuals. Did you ever think, how the generate traffic for their blog, monetize the platform and increase their search engine visibility? If not, then it is very much necessary for you to become a successful Blogger.

Powerful Headlines: if take a close look on pro blogger's post, then surprisingly discover that, they use powerful, competitive and keyword based headlines for grabbing attentions. To be very frank - the title of your blog article is the sales letter of your entire post. If it is not attractive and make curious to the reader, then surely you'll lose your reader. If your Blogger title is attractive, then your visitor will stay in your blog and interested to read the whole story. It is proven that, if you use:

- Who
- What
- When
- Where
- Why
- How

in your post title along with the keyword, then surely your will grab the visitor's attention. For example, you are promoting the Reverse Phone Detective Service and you want to share some information with your potential customers, then the post title should look like this - "How to get 20% discount while using Reverse Phone Detective". In this title, the first part contains the "Wh" word and the second part contains the keyword "Reverse Phone Detective". If you use suck kind of title, then your post will more visible in all major search engines. This is much more real in Blogger since has huge power on the search engines.

Submit Similar Articles In Different Article Directories: backlinks are one of the main part of any SEO practice, no matter how small or big your website or blog is, the backlink is essential for better search engine rankings. The best way to spread your blog link is submit similar content in different articles directories like Ezine Articles, Article Base and Go Articles of your Blogger post. Before posting content on article directories, make sure that you never ever publish the same content in both places. The best idea is - post the main content on your blog and make a promotional article based on your post and submit it into article directories. In "Author Resource" box post your Blog's link and wait for your traffic. There is another kind of directory service available over Internet, where people can post their URL along with the small detail about the blog/website. This is another great way to pull traffic from those sites to your Blogger site and is crucial to have success with your Blogger site.

Be Social: social media is a new promotional platform comes in Internet jungle. Now a days every one interested to promote their websites/products or services through social networking sites like - Facebook, Twitter and MySpace and other Blogger sites. The main reason of it's popularity is - Real traffic. Because those social networking sites has very large user base across world wide along with demographical segregation. Promotion through social media will give you a large amount of targeted visitors for your Blogger website.

Use Plug-Ins/ Add-ons: there are several plug-ins or add-ons available in Blogger platform. However, Blogger platform supports complete range of other Google services. You can use them for better performance. Additionally, you can use AdSense to generate some more revenue from your blog, Not only that, the most beneficial part of ad sense is - it pulls traffic to your Blogger place. Because AdSense provide contextual advertisement based on your Blog's content and demographic specifications. Blogger make it very easy to insert adsense ads in your pages, enabling them to make money immediately.

Comment On Other Blogs: everyone looking for care and attentiveness. This is why; reading other's blog (of course similar to your working area), and replying with suggestion/improvement ideas can convert those authors become a reader of your blog. Once you make a related blog list according to your choice (and make sure that, they currently have good search engine rankings), and post your comments there. Remember, the comments must be relevant and meaningful or people will think that your Blogger content is spam. You could also comment and moderate your own Blogger blog, making it more relevant to your audience.

Use SEO Friendly Image and Video: finally, make sure that, you are using the relevant image names in your blog post, if you are going to add any image in your post. Instead of "img10.jpg" "Project_flow.jpg" can give you better search engine visibility. Additionally, adding video can make your post more interactive and pull visitors towards your post.

No matter what you feel about blogging, Blogger makes it easier to spread the word about your site.